2026
Year of the current build stage
Case study · SaaS · SEO
Webdoka.net
A SaaS platform for SEO: semantics, SERP clustering, rank monitoring, site audits, credit billing and AI adoption plans - multi-tenant, asynchronous, production-ready.
Laravel
Platform and backend API
since 2021
Continuous product development
163
Tasks in the CRM
1,018 h
documented effort
Challenge
The task
Not just a UI refresh - a new product in place of the old SEO semantics service.
Starting point
The existing service for SEO semantics covered only part of the picture. What was needed was a full multi-tenant SaaS: organisations, projects, roles, wallet, paid actions and an architecture that can take on new modules without a rebuild every time.
The goal was a dashboard in which teams handle the full cycle - from keyword collection to the adoption plan after the audit - with transparent costs and traceable background jobs.
Core complexity
Several heavy SEO processes had to come together in one product:
- Collecting and filtering semantics
- Analysis of search results (SERP)
- Building the semantic core
- Daily rank monitoring
- Technical and marketing-side audits
- Content changes and their impact on positions
- Integrations and control of costs and balance
Solution
What we built
A production SEO SaaS with a dashboard, team work, credit billing, queues and AI.
Product approach
The platform helps to collect a semantic core, cluster queries by SERP, track positions, keep control of changes on the site, start audits and receive an adoption plan with ready-made commands for the AI code editor.
Multi-tenant: every user works inside an organisation, creates projects, connects integrations and starts SEO operations from a single dashboard. Heavy jobs run asynchronously through the queue - status, reports, tables and export stay visible.
Credit model
Before a run starts, the system estimates the cost, reserves the amount on the organisation balance and charges the actual value on completion - or releases the remainder. That keeps the platform protected against unpaid heavy jobs, and spending stays traceable for the client.
The result: an in-house SEO SaaS for the full project cycle - as a standalone product and as an agency tool for audits, support and improvements on client sites.
Scope of delivery
From product architecture to operations - what was actually delivered.
- Product architecture and an extensible domain model
- Backend API and personal dashboard
- Organisations, projects, roles and team work
- Credit billing with reserve, settlement and history
- Background queues for heavy SEO jobs
- Integrations, SEO audits and AI modules
- Deployment, monitoring and ongoing support
Features
Modules in the dashboard
The cycle from semantics to adoption plan - in one product.
Semantics
Users collect key phrases, pull frequencies from Wordstat, filter irrelevant queries with AI and cluster the SERP by URL overlap. The outcome is an AI semantic core with keywords mapped to pages of the site.
Filters, clusters and the core stay in the project context - exportable and wired into the audits and monitoring that follow.
Wordstat
AI filter
SERP clustering
Monitoring
The platform records positions in Yandex, Google and Bing, tracks changes to title, meta, H1 and page content, evaluates organic traffic from connected sources and checks page speed via PageSpeed Insights.
Teams see not only ranking movements, but also which on-page changes come with them - without clicking separate tools together.
Google
Yandex
Bing
PageSpeed
Audits & delivery
Technical and full SEO audits including crawl and PageSpeed metrics; they feed into AI reports. After the audit comes an adoption plan: steps, done criteria and commands for the AI code editor.
The path from diagnosis to delivery stays in the same dashboard - fewer breaks between audit PDF and ticket backlog.
Crawl
AI report
Adoption plan
Integrations
Yandex.Metrica, Google Search Console and Yandex.Webmaster can be connected per project. Tokens are stored encrypted and used only in the project context of the client.
These connections feed monitoring and audits - without making credentials visible outside the respective tenant.
Search Console
Metrica
Webmaster
Billing & administration
Organisation balance, transaction history, promo codes, trial credits, low-balance notices, BYOK keys for external APIs and an admin area for users, credits, plans and AI cost statistics.
Heavy actions stay tied to the credit model: estimate, reserve, actual settlement - transparent for the client, protected for the platform.
Credits
Promo
BYOK
Admin
How it looks
Extracts from the dashboard - semantics, monitoring, audits and integrations.
Technology
Tech stack
Laravel as the backbone - queues, API, multi-tenant and AI connectivity.
Laravel platform
Backend API, domain services, auth and multi-tenant isolation across organisations and projects.
Queues & jobs
Heavy SEO runs asynchronously: crawl, clustering, rank checks, audits - with visible status and reports.
AI modules
Filtering of irrelevant queries, AI semantic core, audit reports and adoption plans including editor commands.
Integrations
Search Console, Metrica, Webmaster, Wordstat, PageSpeed - tokens encrypted and bound to a project.
Billing
Credit wallet, reserve and settlement, promo, trial, BYOK and admin for plans as well as AI costs.
Operations
Deployment, support and further development since 2021 - the product is still actively growing (year 2026).
Results
Numbers - honestly
Approved metrics from the CRM and time tracking - as on the source case page.
163
Tasks in the CRM
1,018 h
documented effort
since 2021
continuous support
2026
current build stage
Laravel
product platform
Result for the product
An SEO SaaS that covers the full cycle: semantics and audit, monitoring, change analysis and adoption plan. Ready to use as a standalone product and as an agency tool for audits, support and delivery on client sites.
For Webdoka
The case strengthens several clusters at once: web development, operations, AI adoption, SEO audit and ongoing support - built on Laravel.
Build something similar?
Tell us briefly what you need - we come back with a concrete proposal.